Ancillary Task - Digipaks

A digipak is an original version of a normal music album package. This was used since the compact disc was first released in 1982. They typically consists of a gate fold paperboard with the surface binding with one or more plastic trays  so it can hold the actual CD/DVD.

Digipak were among the first alternatives to jewel cases to be used by major record companies.

Digipaks

•  3/4 songs
• 'Swish' CD cover
• Cardboard
• Lyrics, bands, blog - extra
• Marketing tool/promotion
• Limited edition/ bonus
• Collections items
• Relatively cheap to produce

Pictures - 4,6,8 sides

Conventions

·         Must have images that represent the theme of the album.

·         On most front covers of digipaks there must be traditional trademark sign of the artist or just a picture of the artist

·         There must be a continuous theme throughout the whole digipak in term of theme and the colour used as well.

Despite being made of paper, they were once considered an environmentally more friendly alternative to jewel boxes. However, they remain less common than jewel cases due to higher manufacturing costs.


Examples

Jewel Case

How it is made: A CD jewel case is made through a process called injection moulding.

 

 

Above is the scale and measurement on a original Digipak. This example will help my group through making our own digipak for the band , Sound of the Sirens.

Analyse

 Rihanna - R&B

 

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Ruby James - Folk

 

 

Ruby James is a blues vocalists and her Digipak of Desert Rose states her genre in many ways. For example, the colour's Digipak that she has uses have given us inspiration of our digipack for our ancillary task because on the front, it shows us the image of the artist in a country setting and my first thoughts were a country singer but then I looked rather into the CD and saw the clothes that she was wearing then on top of that did same research on the singer her background and genre of music then found out that her genre was Blues.

 

 Looking deeper into the digipak, the colours used, the close-up on the left side and the couples pictured on the right ...

 

with hre d be perhaps thought that this would

You can see that the pictures that are included have a couple, there is the singer with a guitar and they are set in the country. This is the type of example that we can take inspiration from when we design ours.

 

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Gabrielle Aplin - Folk

 

 

 

GA's digipak

 

 

Above is Gabrielle Aplin's digipak for her album called 'Ghosts'.

The creation is simple and effective because all the picture relates to her genre of music, folk.

 

Its sticks to one theme throughout rather than having random pictures put together in a random order. The colour are subtle and gentle which could represent her personality as well as simple colours for the text and the background.

The black and white theme gives the impression of age or memories, it is simple and gives the album a sleek and defined look. The pictures that are used are of her but her face is always hidden, giving the album a feeling a mysterious also it is a intriguing tactic to get the audience interested.

Also, I think that her face is hidden because she wants her audience to just focus on her music rather than her looks which is what happens a lot in the music industry now-a-days.

 

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Oasis - Rock

 

Definitely Maybe

Their first ever CD was released in 1994

 

 

Visuals

In this album cover, all band members are in one room but in different positions (standing, sitting and laying on the floor) this suggests the different moods and personalities throughout the member in the band.
Three of the band member are focusing on the television in the right which could show that they are less important than the Gallagher brothers. This is while Noel is sitting on the sofa, playing guitar. This gives the audience the impression that he is the main man in the group because the rest are relaxing while he is still showing his passion for music. Also Liam (laying on the floor) seems to be wearing John Lennon glasses. This could suggest how much The Beatles and of course John Lennon were such an inspiration to him and his music. Liam wanted to incorporate part of The Beatles in with his band.    

I spotted a few glasses of red wine in this picture, I feel that this is very interesting since the genre of music that they play is Rock, Alternative Rock and the band member are drinking red wine. This gives the indication of a different side, sophistication.

Another element in the shot that I noticed was the Globe in the top right hand corner of the CD album cover. In my opinion this has many meanings to it. Firstly, the world globe could symbolise that the world is on their side or even its in their hands and this suggest power and perhaps ignorance. However, another side to the meaning could be as simple as travelling. they have ambitions and dreams and want to accomplish them a long with their music.

On the fire place there is a picture of George Best playing for one of the Manchester team, City / United. Since the band are all from Manchester, it shows the loyalty to Manchester. Linking in with the Globe, they are showing that wherever they go, their loyalty will always be there. However, there could be an alternative analyse of the the picture near the fire lace. Perhaps since it is placed right next to the fire place, when the fire gets lit, the fire will start burning and so will the picture suggesting that they will not care about anyone apart from their selves, money and power because they are hopefully when the fire gets lit, so will their career. 

Finally, the portrait of Bert Bachararch, a pop composer also could suggest another inspiation for the Oasis band.

Research
Relationship -

Oasis' sound engineer Mark Coyle introduced them to Burt Bacharach's song 'The Guy's In Live With You'

Oasis' drummer, Tony McCarroll pointed out that the song's drum shuffle could be adapted for one of Oasis' acoustic numbers.

After a while Noel decided to adapt Baharach's song into his own version and Gallagher renames it 'Half The World Away'.

From these point, I would say that B. Bacharach is a huge inspiration to Oasis but especially to Noel Gallagher.



The conventional aspects of this CD cover is the band's name and title of the album as well as the full photo of the band member altogether.
However the terms 'definitely maybe' look in a hand written font which could suggest the creative side to the band as they write their own original song not copies.

The colour in the cover suggest a relex atmosphere and with all th props its could suggest wealth and power as well.