Conventions of a Music Promo

 Conventions of music promos

 

 

 

Concepts in Music Promos – similar in adverts

 ILLUSTRATION – the promo basically illustrates the ideas / narrative in the song lyrics.

AMPLIFICATION - the promo uses a key idea / image from the lyrics and develops it.

DISJUNCTURE – the promo bears no resemblance to the lyrics or its meaning;  often seen as unconventional / ‘arty’ videos.

 

Examples
 

Oasis - Cigarettes and Alcohol

ILLUSTRATION

Coldplay -  The Scientist

AMPLIFICATION



Radiohead - No Surprises

DISJUNCTURE