Intertextuality

Intertextuality

References (visual, mise-en-scene, camerawork...) to media texts - e.g. TV programmes, films, adverts...

Idea/images borrowed and repackaged from their texts

Can be used for humorous of serious effect

Privileges part of the audience - they're 'in on the joke' - but text can still be understood by others unaware of intertextual references.


Theory

John Stuart believes the music promo 'incorporates, raids and reconstructs'

Julia Kristeva 'any text is the absorption and transformation of another'

 

 

Research and explain the intertextual links.

Which text had been used? Why?

 

 

Even from the beginning, one of Madonna's influences was Marilyn Monroe:

 

 

 

Before Madonna even got popular with her music, she looked up to to Monroe. Monroe was stunning, popular and talented so of course Madonna wanted to be like her.

 

In Madonna's video, 'Material Girl', the audience can obviously see that she has copied what Monroe was wearing in her video 'Gentleman Prefer Blondes'.

Also, both videos include the female being touched and looked at by several man suggesting that Madonna looked up to Marilyn Monroe and wanted to be like her and to live her lifestyle.

 

 

 

http://en.wikipedia.org/wiki/Marilyn_Monroe

 

 

 

MARILYN & MADONNA

The picture above shows Marilyn and Madonna in pretty much the same hair, body language, pose, clothing and make-up. This also help suggest that Madonna was inspired by Marliyn Monroe and wanted to keep that particular look alive. 

MADONNAMARILYN

MADONNAMARILYN

 

MADONNAMARILYN

 

 

http://fashionistacriticalanalysis.blogspot.co.uk/2012/06/madonna-v-fashion-icons.html#!/2012/06/madonna-v-fashion-icons.html

 

These stills above show the similarities between Monroe and Madonna and also shows how much Madonna look up and made Marilyn her role model and idol.

 

In other view, looking at these still perhaps Madonna wanted to keep Monroe in the limelight by keeping her image in the public eye so she will never be forgotten.