Music Video History

How times have changed in the music industry

technology, graphics, production and the music

1960s - THE BEATLES



The video above is The Beatles single, A hard day's night. It was released on the 10 July 1964. The first 10 seconds is only the audience reaction of the band. This suggest how popular the band were back in the 1960s and also show us, the viewers, that the band were playing live which shooting the music video.
Even though it was made in the 1960s, the video itself is great because it reflects the band status with their fans and also shows how things could go wrong on stage and reflects real life and how things can go wrong so easily but easy to get back on track. For example 1 minute, 21 seconds when the old man comes up from underneath the stage and Paul and George kick him off but the band carry on and put on as great performance for their audience watching.
The camera is very interesting in this music video. It seems when the band are in the stage, the camera is very steady and calm but while the camera is on the audience, the camera pans and never seems to stop. This could reflect the wildness of the audience because how they are reacting to the band.

 

1970s -QUEEN



Bohemian Rhapsody was released on 31 October 1975. The video imcluded the band in union which sould suggest the equality between the 4 members in the band.

Then it goes into the band playing live with Freddie Mercury on the keyboard and miming to the song. Since it was in the 1970s and tthe technology wasn't as advanced as it is today, to the viewers watching, it is obvious that Mercury was miming to the song instead of singing live. His lips and and music were not 100% synced to the song. But with John Deacon in the background, playing the guitar creates more of an atmosphere for their audience since it isn't just Mercury just sitting there playing. The atmosphere must feel more like a performance.

 

 

After Mercury and Deacon after finish their little performance on the guitar and keyboard, Roger Taylor get introduced playing his instrument (drums) and bring the beat into the song. continues....

 

 

 

Looking back 40 + years, we tell how technologyy has changed and improved over the years.

1980s - THE CLASH



The Clash were an English punk rock band that formed in 1976 and the song 'Should I stay or should I go now is from their album Combat Rock. The song was writen in 1981 and it became the band's only number-one single on the UK singles charts after a decade of its originally released.

Memebers of the band when single was released

1. Mick Jones - lead vocals, lead guitar
2. Joe Strummer - backing vocuals, lead guitar
3. Paul Simonon - backing vocals, bass guitar
4. Topper Headon - drums
5. Joe Ely - backing vocals

            

Difference compared to the 1970s.

• The 1980s saw the emergence of pop, dance and new wave music.
• The 1980s are commonly associated with the usage of synthesizers thus, synthpop music and other electronic genres featuring non-traditional instruments.

1990s - ROBBIE WILLIAMS



Robbie Williams occupation: singer-songwriter, musician, record producer. He rose to fame in the band's first run in the early- to mid-1990s, Take That. From then on he has become a successful, business, family man. Williams has sold over 70 million records worldwide, which ranks him among the best- selling music artists worldwide.

Angels

• Release Date: 1 December 1997
• The anthemic Angels was Robbie's breakthrough hit, selling almost 1.5 million copies worldwide and cementing his success as a solo artist.
• The first song to be written by Robbie and Guy Chambers, it was finished in just under 30 minutes and changed the course of Robbie's career

    

Difference compared to the 1980s.

• The 1990s is where music started to grow as an industry.
• Popular music in the 1990's saw the continuation of teen pop and dance-pop trends which had emerged in the 1970s and 1980s.
•  Furthermore, hip hop grew and continued to be highly successful in the decade.

2000s - COLDPLAY



This song was released in 2008.
The lyrics to the song contain historical and Christian references.
Also, 'Viva la Vida' reached number 1 of the UK Singles Chart and Billboard Hot 100 - this song became the band's first number-one single in both the US and UK.
The song won the Grammy Award for Song of the Year at the 51st Grammy Awards in 2009.
It became the sixth song in digital history to reach the 4 million mark in paid downloads. It has sold over 6.4 million copies worldwide by 2012, and over 6 million in US alone by June 2013.

Coldplay

• A British rock band formed in 1996 by lead vocalist Chris Martin and lead guitarist Jonny Buckland at University College, London.
• After they formed under the name Pectoralz, Guy Berryman joined the group as a bassist and they changed their name to Starfish.
• Will Champion joined as a drummer, backing vocalist, and multi-instrumentalist, completing the line-up.
• The band renamed themselves "Coldplay" in 1998.
• They achieved worldwide fame with the release of the single 'Yellow' in 2000 then followed by their debut album released in the same year, Parchutes.



 2010s - ONE DIRECTION



This song was relaesed in late 2012 and eventhough this song was written by Ed Sheeran and Fiona Bevan, it still has over 126 million views on Youtube. This is because od 1D huge success worldwide.

The videos itself is the same pace as the as the song. What I mean by this is the pace of the song is slow and calm compared other One Direction song. It's easy to follow and as an audience you feel perhaps like they can related to it and understnd what the lads are suggesting he the song.

They can give an convincing performacne and this is key to be a great performer or in this case performers.