Audience Research Methodology

1. How many people did we answer? Why?

2. How did we find our target audience?

• School?
• Neighbourhood?
• Friends?

3. How did we research our target audience?

4. What were the strangths?

5. What were the weaknesses?

6. How did we approach?




Closed question :

'A closed question can be answered with either a single word or a short phrase'.

                                                     OR

'A closed question can be answered with either 'yes' or 'no'. '

Using closed questions

Closed questions have the following characteristics:

• They give you facts.
• They are easy to answer.
• They are quick to answer.
• They keep control of the conversation with the questioner.

Open questions :

'An open question is likely to receive a long answer.'

Using open questions

Open questions have the following characteristics:

• They ask the respondent to think and reflect.
• They will give you opinions and feelings.
• They hand control of the conversation to the respondent.

Our target audience is going to be the ages between 15 and 20+. We have decided to do this because folk music is listened to all ages, older and younger people not just teenagers. For the questionnaire we have asked a range of ages such as 15 and early 40s. I wanted a varity of ages to answer the questions.