Conventions of Music Promos

There are four basic conventions that all people involved with media know and they are camera work, editing, mise-en-scene and the story itself known as the narrative.

Below, are some examples and explanations of the four different conventions.

Camera work -
In a music video, depending on the genre
 

Generally close up instruments

 & showing how well the band can play (sense of realism), close, up and personal with the video

tracking shots – more exciting,

panning

low angle shots

all band members in the shots

Editing –

Straight cuts

Pace – interested

Transitions – being adventurous and new

Make the audience make it watch more than once

Mise-en-scene -

Performing (band) and the story itself

Props – instruments

Costume – important à genre

Actors/band – to tell the story

Narrative –

A substory that illustrates the lyrics – genre

Showing the instruments vocals/band